The first interaction the client has in your salon is with the person at the front counter, and sometimes this person is the least trained member of your staff. Remember that the first impression is the most important and the images and sensations that are stored in your client’s mind are part of the overall experience of your salon.
I have been part of the beauty business for a couple of years, i got the chance to work with the most important brands in the beauty market, which have lead me to visit many beauty salons around the globe . As the first big step to achieve success you should consider developing your own marketing plan.
It is common sense that all people should try to keep a clean and healthy image. Those who work in the beauty industry or a health care facility should be concerned because, after all they are selling these concepts. If beauty professionals don’t show these qualities, then the customer will not trust them with their own image.
These are 13 tips to keeping a clean healthy image taken from several sources and articles: